Team Image/ Branding
Like schools, sport teams, and companies, how we brand our team is critical for recognition within our communities and at competitions. Many top FRC teams are recognizable not only from their name or number, but also from their consistent font usage, color scheme, robot design, pit layout, etc. For our team, we’re most recognizable for arctic/alaska themed attire. Our team colors are black, orange, and blue, like the northern lights. We also often have props of moose, snow, the alaskan flag, and other symbols of Alaska or the north.
Those who work on team branding have a few specific duties through the year, however it is very open for creative new ideas. At the start of the season, they are in charge of coming up with our season’s t-shirt design. They also help to design the aesthetic aspects of the pit (the area in competitions we’re allotted for robot repairs). Through the years, they’ve also come up with a lot of creative ideas. For example, in the past we’ve worn Alaskan capes to competition, created sponsor recognition, designed banners, buttons, stickers, and business cards, and revised the team logo.
The branding team may also be consulted by other working groups. For instance, the video production team may need feedback on incorporating brand elements into their work. The robot design team may need advice on the aesthetics of the robot and making sure it represents the team’s image, as well.
Any time you are wearing our logo you are a part of the branding of our team! While you’re representing our team please always be upholding our code of conduct.
For more information on team branding, check out this guide from team 1902 Exploding Bacon. https://www.explodingbacon.com/wp-content/uploads/2019/09/EB-Branding-2019worlds.pdf
Also, check out team 254’s website. Notice the consistency blue color, font, and robot design: https://www.team254.com